Boston Celtics is an American professional basketball team based in Boston which was founded on June 6, 1946, and the team was founded by Walter A Brown.

As a member of the Eastern Conference Atlantic Division, Boston Celtics compete in the Basket National Association.

List of All Sponsors of Boston Celtics

Listed below are the following companies and organisations that serve as sponsors and brand partners to Boston Celtics, and enjoy a strong branding presence across its physical and digital assets.




The Louisville, Kentucky-headquartered American fast-food giant has been the title sponsor of the men’s BBL since its inaugural 2011 season. This deal was then renewed in 2017 and was reportedly worth AU$6.5m per year.


The American sportswear giant was announced as the league-wide supplier of playing, training, and supporters’ kits for all eight teams across the two BBLs (men’s and women’s) in June 2021.

Nike Logo Images, Stock Photos & Vectors | Shutterstock

Nike replaced rival American brand Majestic Athletic in this capacity.

Fox Sports

Fox Sports, a Gore Hill-headquartered, Foxtel-owned pay-TV sports channels network, along with the Seven Network, in Eveleigh, New South Wales-headquartered commercial free-to-air Australian network, signed a deal with CA in April 2018, which was reportedly worth AU$1.18bn and covered seasons 2018-19 to 2023-24.


The Toyota, Aichi-headquartered Japanese automaking giant has been a partner of CA since 2012. The deal sees Toyota support CA’s grassroots initiatives, its national teams, its state cricket associations, as well as the KFC BBL.

BKT (Balkrishna Industries Limited)

The Mumbai-headquartered Indian tyre manufacturer initially signed on as a KFC BBL League Supplier in 2018 on a three-year deal. Two years later, in October 2020, this deal was renewed and expanded, making BKT a League Partner of the men’s BBL in a deal that is now set to run until 2023.


The barbecue grills manufacturer was announced as the title sponsor of the women’s BBL in September 2021. Since its 2021 edition, thus, the Women’s BBL is known as the Weber WBBL.


The Woolloomooloo, New South Wales-based headwear and merchandise apparel brand was announced as the Official On-Field Headwear Supplier to the two BBLs in September 2019.


Woolworths, a major supermarket chain across Australia and New Zealand, has been a BBL sponsor since June 2018, when it became an official supporter of CA.


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