Jamal Edwards MBE was a British music entrepreneur, DJ, and founder of the online R&B/Hip-Hop platform SB.TV. Edwards was an ambassador for the Prince’s Trust, a youth charity that helps young people set up their own businesses.

It launched in 2006 and has helped to launch the careers of many artists including Ed Sheeran, Jessie J, Stormzy, and Emeli Sandé. As of 2019, the SBTV YouTube channel had more than one million subscribers.

In 2019, Edwards directed the Chelsea FC remix video of grime artist Capo Lee’s “Style and Swag”. The video featured players including Callum Hudson Odoi, Ruben Loftus Cheek, Ngolo Kante, Christian Pulisic, Tammy Abraham, and Michy Batshuayi.

Edwards died of a cardiac arrhythmia caused by recreational drugs at his mother’s home in Acton, London, on 20 February 2022, at the age of 31. Friends had previously stated that the cause of death was a heart attack.

Meet Jamal Edwards’ Mother Brenda Edwards

Brenda Claudina Susan Edwards was born on 2nd March 1969, she is an English singer, actress, television personality, and presenter. In 2005, she finished in fourth place in the second series of The X Factor.

As of 2019, she is a weekly panelist on Loose Women. In January 2021, she became a presenter on the BBC One program Songs of Praise.

Edwards has two children, Jamal (1990–2022) and Tanisha, from a previous relationship. Jamal was the creator of SB.TV and owned Just Jam, a subsidiary Sony record label, until his death in 2022.

She told Coleen Nolan that he died holding her hand. In 2011, Edwards and Jamal featured in an advert for Google Chrome. Edwards has had stage 3 breast cancer and survived domestic violence at the hands of a former partner.


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