Minneapolis is home to the Minnesota Twins, an American professional baseball franchise. The Twins are a part of the American League Central Division and compete in Major League Baseball. The Twin Cities area, which includes the cities of Minneapolis and St. Paul, is the inspiration for the team’s name.
Target Field, the headquarters of the Minnesota Twins of Major League Baseball (MLB), has inked four sponsorship arrangements. Home Depot secured a new deal with the stadium, and AutoTrader.com, Toro, and the Mall of America also renewed theirs.
According to Eric Curry, the Twins’ vice president of business partnerships, the cumulative value of these arrangements has helped the team generate more than US$1.3 million in new revenue. This figure includes “a slew” of other radio deals costing $50,000 to $70,000 each, according to the report.
AutoTrader.com has agreed to be the primary sponsor of the Twins’ 50th anniversary weekend, September 3rd to 5th, in a deal worth between $350,000 and $400,000. Toro agreed to pay $250,000 for LED ribbon board exposure and the last 1/2 of rotational advertising behind home plate.
Mall of America will share space on the outfield sign with Target Field’s inaugural partners Pepsi and Delta, as well as ballpark constructor Mortenson, for the balance of the season.
Target Field is estimated to be worth $455 million. It first debuted in early April, over four months ago.