7×7 was a platform that covered the San Francisco Bay Area in the United States that focused on city living, including fashion, lifestyle, food, culture, opinion, and entertainment. The platform could be accessed digitally, in print, via mobile or social media, through commerce, or through event activation.
The coverage included the cities of San Francisco, Marin, and the East Bay, as well as notable points of interest from the Peninsula; the wine regions of the Bay Area, which included Napa and Sonoma counties as well as Lodi and Livermore; the region around Lake Tahoe; notable attractions along Highway 1; and Los Angeles. It has only been published through digital means since March 2015.
Tom and Heather Hartle, who had recently relocated from Detroit, were the driving forces behind the 2001 establishment of 7×7.
Why is SF called 7×7?
The name, which is pronounced “seven-by-seven,” was given to the city and county of San Francisco because it originally represented their combined area of around forty-nine square miles. McEvoy Media, which is owned by the McEvoy Group, is the company that was responsible for producing 7×7.
In 2014, 7×7 was purchased by Metropolitan Media, which was then followed by its acquisition by its current owner, 7×7 Bay Area, Inc.
After the issue that was published in March 2015, the company decided to stop publishing the magazine in print and instead concentrate on its digital channels.